A year ago we opened the doors with two desks, one client and a long list of ideas. Looking back, a few lessons stand out.
Some we learned quickly. Others took most of the year and a few honest conversations.
Say no more often
Early on we said yes to almost everything. It kept us busy, but it spread us thin. Choosing fewer projects let us do better work on each one.
Saying no politely, with a clear reason and a referral where we could, built trust rather than losing it.
“The projects we turned down taught us as much as the ones we took on.”
From our end-of-year review
We now check every new request against three questions: is it a good fit, do we have the time, and will we enjoy it?
Write it down
Decisions made in passing are easily forgotten. A short shared log of what we decided and why has saved us from repeating the same debates.
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